• #11 - Virtual and Augmented Reality

    Virtual Reality Goes to Sea

    Sealver Wave Boat (Courtesy of Sealver)

    Sealver, creator of the jet-ski driven Wave Boat, is leveraging the power of virtual reality (VR) to improve both production and marketing of their craft. A brick-and-mortar showroom can hold only a few models, while VR can present the entire line.

    In addition, it is the best way for faraway clients to examine the products. This is particularly important for the French manufacturer, which generates 80% of its sales revenue abroad. Potential customers around the globe can look at the Wave Boat from any angle, visualize the vessel as if on the jet-ski or check out color and other options.

    But R&D and manufacturing also benefit from VR. Production teams can identify potential defects in new model design, such as assembly difficulties. Upstream, designers can calculate waterlines, verify wake patterns and determine handling characteristics before building a prototype. The company says this represents a gain of six months to a year over traditional construction and testing.

    Read more about jet-skis on NauticExpo website.

    About the Author

    Michael Halpern is a US-born and bred writer with experience in radio. He has lived in southern France for 15 years. He is our in-house NauticExpo anglophone translator.

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